The Legal CMO’s Guide to Key-Client Programs

In 2021, the legal industry faces an array of global uncertainties upending traditional marketing and business development planning and budgeting activities. The situation at hand requires a measured and nuanced approach focused on investments that will deliver reliable results — like key-client programs and technologies that support their successful execution.

Leveraging key-client programs, your firm can focus on both what it knows will generate strong ROI, and what will build the close-knit client relationships required to secure better account penetration and win highly profitable cross-functional matters. To succeed, firms need advanced technology to pull together the resources required to pitch, win, staff, and grow these engagements.

Download the point of view to learn how firms are increasing revenue and improving ROI through key-client programs. Topics include:

• Building key-client programs, which includes Intapp’s Key Client Planning Template
• Implementing technologies to support key-client initiatives
• Facing the future with confidence