How Balfour Pacific gives its teams a 360-degree view into every deal and relationship

The solution

Using DealCloud, Balfour Pacific created better structure and more efficient processes for relationship and deal management. Since deploying DealCloud, the firm has optimized the following areas:

• Relationship management: DealCloud lets Balfour Pacific institutionalize broker and investor relationships and centralize touch points, ensuring that team members in business development and transactions can properly coordinate on all communications. With DealCloud, users set up notifications and inputrelated prompts, and communicate with brokers in a timely and transparent way to stay top-ofmind with key relationships.
• Investor relations: Balfour Pacific leverages DealCloud’s Microsoft Outlook add-in to seamlessly sync emails and track conversations, allowing the firm to quantify the collective impact of the firm’s touchpoints with investors. With all data centralized in one place, the team gains a full view of the ongoing dialogue with stakeholders. Having all communication data in one place also allows team members to have continuity with these relationships and know where the dialogue is at any given point in time.
• Deal management: DealCloud enables Balfour Pacific to track each deal from start to close. Team members refer to or update all deal information within DealCloud and leverage the platform remotely or in person during deal calls. On these calls, professionals can review different types of key data, including deal metrics, property photos, Google Maps data, and uploaded documents. With DealCloud, each team member at Balfour Pacific has a 360-degree view of every deal at any given time.
• Property tracking: As Balfour Pacific’s team evaluates hundreds of properties per year, it’s imperative to have an organized solution to manage the data and processes associated with those properties. With DealCloud, Balfour Pacific users can upload images of properties and facilitate quick reviews of opportunities.
• Road trip planning: When Balfour Pacific plans business development road trips, it’s helpful to know which relationships will be or are based in the area the team is visiting. DealCloud lets Balfour Pacific professionals generate contact and account tear sheets, ensuring they’re prepared and informed for every meeting. Team members also leverage DealCloud’s Google Maps feature and geographic filters to determine which of their transaction and investor partners are in the vicinity and to quickly access their contact details. This is particularly helpful when traveling for industry conferences and networking events.
• Data integration: Balfour Pacific uses DealCloud’s integrated third-party data management solution, DataCortex, to sync with Preqin. This integration enables Balfour Pacific to seamlessly look across both proprietary and third-party intelligence to ensure decisions are based on comprehensive and up-to-date information.
• On-the-go dealmaking: Balfour Pacific professionals use DealCloud’s mobile app when traveling to meet brokers or for transactions. Since travel is an important part of the business, the mobile app is a great tool for accessing contact, account, and deal information in real time. The mobile app is also helpful in providing syndication dashboards that display status, key action items, and correspondence to facilitate timely decision-making.