How ShoreView Industries manages 150+ active deals a month in Intapp DealCloud

Founded in 2002, ShoreView Industries is a Minneapolis-based private equity firm that has raised over $1.3 billion of committed capital across four funds. ShoreView partners with family- and entrepreneur-owned companies across many sectors, including engineered products, distribution, industrial services, residential services, business services, health care, and niche consumer products. ShoreView structures a variety of acquisition, recapitalization, and build-up transactions, typically in businesses with revenues ranging between $20 million and $300 million.

Prior to deploying DealCloud, professionals at ShoreView managed their data using Microsoft Outlook and a generic CRM. The team at ShoreView recognized that an industry as complex as private equity demands purpose-built technology that can be easily configured to meet the unique needs of modernday dealmakers. This led to the implementation of DealCloud.

During the implementation process, DealCloud’s implementation team migrated ShoreView’s existing data onto the DealCloud platform. The DealCloud and ShoreView teams worked closely together to evaluate the firm’s business needs, then determined which fields and dashboards they needed to best aggregate, monitor, and display their data in real time.

Since deploying DealCloud, ShoreView has optimized the following areas of the business:

  • Deal flow tracking: The professionals at ShoreView now leverage DealCloud to track as many as 150 deals monthly. DealCloud helps team members stay organized, and it allows them to easily manage all data surrounding each of their deals to ensure that every deal receives the appropriate staffing. ShoreView professionals also leverage DealCloud to monitor data such as which team members have reviewed the deal, where the deal stands in the process, and the bid deadline.
  • Sourcing and origination: ShoreView business development professionals leverage the notification engine and reminders features in DealCloud to manage a scalable program of followups with bankers. Among other benefits, these features make it easier for team members to reach back out to deal sources they’ve spoken with in the past when they had no active or potential deals to consider. With DealCloud, ShoreView professionals can also store their conversation data in one centralized location, which helps them when sourcing deals.
  • On-the-go dealmaking: While on the road, the ShoreView business development team leverages DealCloud’s mobile app to stay connected in real time. They’re able to input their meeting notes easily and on-the-go, so their team members can access all necessary deal and relationship data as soon as it’s logged.
  • Road trip planning: When planning meetings for upcoming road trips, the ShoreView business development team now leverages DealCloud to assess the contacts they plan to meet with and view the latest firm activity with those contacts, including which partners, principals, or other personnel at ShoreView have communicated with which bankers and other deal sources in the past. Using DealCloud’s relationship management features, the professionals at ShoreView can leverage all relationship data to view intermediaries in the cities and regions they’re visiting. In DealCloud, they can filter by city, zip code, or metropolitan statistical area (MSA) to determine which contacts to meet with. The team can easily export this data to reports that will keep them organized and informed when traveling.
  • Reporting: The ShoreView team leverages DealCloud’s automated reporting functionality to create weekly reports, which team members use to view their deal pipelines and create actionable next steps based on each unique opportunity. The team also uses the reports to evaluate the number of deals under review and determine if they need to push deals through the funnel more quickly. Using these reports, the team is able to make key decisions — such as how they should staff a deal at a given stage — more efficiently. The ShoreView team also creates and leverages dashboards to display 360-degree views of their activity, which the firm’s leadership team can leverage in conversations with limited partners.
  • Purpose-built for business development teams
  • Single source and location for all data
  • User-friendly platform and mobile app
  • Dedicated account management and client success teams

Executive Summary

  • Moved to managing 150+ active deals in DealCloud per month
  • Automated weekly reports to monitor deal status and ensure they progress in a timely manner
  • Provided firm professionals with personalized dashboards for easy access to quick snapshots and analyses of processes and key performance indicators
  • Increased time savings through better communication among all team members