How FMI Capital Advisors customized more than 40 dashboards to meet the firm’s specific needs
FMI Capital Advisors, a subsidiary of FMI Corporation, is a leading investment banking firm. With more than 750 completed M&A transactions, the firm’s industry focus enables it to maximize value for its clients through the firm’s deep market knowledge, strong technical expertise, and an unparalleled network of industry relationships.
The Challenge
Prior to implementing DealCloud, FMI Capital Advisors leveraged Salesforce as their deal and relationship management technology. As FMI Capital Advisors is a subsidiary of the consulting firm FMI Corporation, the instance of Salesforce that FMI Capital Advisors used was not configured for the complexities of the deal flow structure of an investment bank, and after attempts to make the Salesforce technology work for investment banking professionals, FMI Capital Advisors recognized they needed a highly configurable platform that could be customized to fit their deal processes and workflows. They desired a purpose-built, industry-specific CRM solution that would enable them to increase transparency and become a stronger, more connected team, which led them to DealCloud.
Implementation
FMI Capital Advisors and the DealCloud team of investment banking experts collaborated to maximize the value of DealCloud for the firm. By implementing DealCloud, FMI was able to consolidate critical information and business processes into a single system of record in just two months. The DealCloud implementation team also built a DealCloud and Salesforce integration to be used by the consulting branch of FMI.
The solution
FMI Capital Advisors desired technology that would help streamline their processes and manage deals more efficiently. The DealCloud platform was designed specifically for investment banking professionals and has enabled FMI Capital Advisors to improve the following processes:
- Relationship Management: In DealCloud, FMI stores all potential targets or potential sellers they see in the market, in addition to their existing relationships. The ability to tag any individual in DealCloud by any segment or industry vertical has organized their data and elevated their relationship management capabilities.
- Increased Transparency: The FMI team, across multiple offices, can track buyer lists in DealCloud, which has led to increased transparency in the deal management process. By leveraging DealCloud, FMI has been able to avoid duplicating efforts when engaging buyers and sellers.
- Deal Tracking: Leveraging DealCloud, FMI has been able to track the entire deal process from initial prospecting to pitching to signing a deal. Team members are now able to quantify their outreach and deal management efforts in DealCloud.
- Reporting: FMI leverages DealCloud as its key source for monthly reporting. The reports generated in DealCloud serve as a working review of every deal that is in process. Using DealCloud’s Microsoft Excel and Outlook Add Ins, FMI bankers are able to pull from proprietary and third-party data to create bespoke reports that allow them to deliver a full picture of each stage of the deal pipeline. The DealCloud platform serves as a comprehensive solution, saving them time and helping them execute on client needs more efficiently.
- Staffing: Prior to leveraging DealCloud, staffing at FMI was an ad hoc process. FMI now has a staffing dashboard in DealCloud that lists all deals and the bankers assigned to each. Using that dashboard, the management team generates weekly reports, which helps them to staff transactions according to who is available, who manages the relationship, etc. The FMI team is given real-time insight into the projects each team member is handling which allows the team of bankers to prioritize and focus their efforts where they are needed most.
- Onboarding: DealCloud’s platform training portal, DealCloud University (DCU), enables FMI to easily train new hires on the DealCloud platform. They leverage the expert provided training materials each time they hire a new banker. Since all of FMI’s data and operations are housed in DealCloud, having a central training resource for every new hire ensures that every banker knows how to leverage key institutional knowledge.
Partnering for success
- Purpose-built for Investment Banking teams
- Dedicated account management and client success teams
- New hire training through DealCloud University
- Single source of truth for all data
- Transformation of deal management processes
Executive Summary
- 50+ live deals are tracked in DealCloud at any given time
- Junior bankers save an average of eight hours per week on transaction bidder list preparation
- DealCloud University training is a required onboarding step for all new hires
- The staffing functionality allows two staffers to efficiently manage staffing of 12 junior bankers across three offices
- FMI’s full team of 30 bankers is active in DealCloud daily
- Over 40 dashboards tailored to meet the specific needs of analysts through MDs
- Over 800 contact interactions have been logged since implementing DealCloud
- Customized, autogenerated DealCloud reports are the central documents in FMI’s internal monthly deal meetings