How Gerald Edelman’s entire team transforms daily activity using Intapp DealCloud

Gerald Edelman was formed in the late 1940s and has established itself as one of the leading mid-tier firms in the UK. Through Gerald Edelman’s business advisory and professional services, (including accounts, audit and tax), it builds real relationships with clients and delivers solutions that are unique and transformative, bringing concepts to life and driving businesses forward. The business has a vision to support every individual and business to achieve their ambitions through becoming their first port of call for financial and strategic advice.

The Challenge

For the Deal Advisory team at Gerald Edelman, having a single source of truth for all deal and relationship data for every client and client project was imperative to successfully conduct business and fuel growth. Prior to implementing DealCloud, the team was operating using a generic database in addition to storing data in various disparate Excel spreadsheets. That operating model did not meet their strategic needs and the team felt they needed more purpose-built, industry-specific solution. A search for a more systemic approach to how the team tracked deals and relationships in the market led them to DealCloud.

Implementation

DealCloud’s account management, implementation, and training teams worked hand-in-hand with the Gerald Edelman team to identify its needs and create a custom-fit implementation structure. The DealCloud team focused on data clean-up and migration, dashboard configuration, and team training. The firm was able to start using DealCloud within four to six weeks.

DealCloud has transformed the way that we run our business – it has become the core part of everything we do, from monitoring prospects, to analysing finances and interactions and ultimately managing client projects. The efficiency has been great in just the first few months of using the platform, but more importantly, the value it has added to our business, and will continue to add in the future, will be a game changer for us.

NICK WALLIS, HEAD OF DEAL ADVISORY, GERALD EDELMAN

The solution

The migration to the DealCloud platform brought Gerald Edelman greater visibility on deals as they moved through the pipeline. DealCloud’s platform, created specifically with the needs and challenges of transaction advisory professionals in mind, now serves as Gerald Edelman’s one secure location for data and has been configured to enable their team to successfully do all of the following:

  • Track and monitor investor activity and data: With all deal and relationship data in one cloud-based, centralized location, the Deal Advisory team at Gerald Edelman is able take the data they aggregate and view it in granular detail. This has allowed them to better track and gain a larger, more in-depth understanding of their data, including client and prospect conversations, current and past deal flow, key contacts, due diligence, and transaction management.
  • Manage deal pipelines: Leveraging DealCloud, the team is able to create dashboards and reports that deliver a full picture of each stage of the pipeline, which tasks need to be owned and by whom, what deals are moving, and which are not. The team has the ability to monitor processes and deal status, update investors, and create new investor lists. The DealCloud platform serves as a comprehensive solution, saving them time and helping them win more business and earn more fees.
  • Enhance reporting capabilities: DealCloud’s reporting functionality has allowed Gerald Edelman to dynamically create custom reports including deal sheets that are automatically generated and sent into the team’s inbox each week. The team also leverages DealCloud’s reporting tools for pipeline, prospecting, and client work, saving each team member as much as five hours per week that can be reallocated towards other key activities.
  • Monitor team productivity: Gerald Edelman team members are given real-time insight into what work is being done and by whom through DealCloud’s productivity and activity tracking tools. This has helped them better determine where and how to allocate resources to ensure every client is supported.

Partnering for success

  • Implementation of new processes and clean data migration
  • Single source of truth for all data
  • Dedicated account management and client success teams
  • User training through DealCloud University

Executive Summary

  • 100% of team are active daily users
  • 100% of team members attended DealCloud training
  • 90+ dashboards created by the team
  • Managed 16 client projects in DealCloud in the first three months of using DealCloud
  • Increased team efficiency