How Kayne Anderson optimized information request fulfillment with Intapp DealCloud

Since 2007, Kayne Anderson Real Estate has invested in alternative real estate sectors including medical office, seniors housing, student housing, and self-storage. With assets under management of $9 billion, KA Real Estate’s investment objectives are to create strong risk-adjusted returns by focusing on current cash yield and increasing value through cash flow growth, while remaining sensitive to capital preservation.

The Challenge

For Kayne Anderson, optimizing productivity, streamlining the deal execution process, and increasing transparency across data outputs were top priorities. After years of using Salesforce to manage client relationships and track deals, properties, and notes, the system became a roadblock to the firm achieving success in a competitive and crowded market. Data entry was a tedious and inefficient process, platform configurations were challenging, and Salesforce’s reporting capabilities did not meet the day-to-day needs of deal professionals at the firm.

The Kayne Anderson team needed a configurable enterprise-grade system that could act as the central hub for all data and reporting. They needed the ability to track many-to-many relationships between entries given the complex nature of their transactions. They also needed increased ability to analyze data and run reports in a single platform natively.

The firm also recognized the need to implement an effective solution to support specific business needs, maximize organizational goals, and achieve greater user adoption. Kayne Anderson set out to build a world-class knowledge base capable of scaling alongside the growing firm.

Implementing DealCloud

DealCloud’s account management, implementation, and training teams worked hand-in-hand with the Kayne Anderson team to identify their needs and create an implementation structure. The DealCloud team focused on data analysis and cleansing, platform configuration, and full team training to deliver a fully implemented solution in just four months.

When we did the fundraising for our fifth opportunistic fund, we were still on Salesforce at that point. We’re now raising our sixth opportunistic fund, and the difference in our efficiency is literally night and day.

ANTHONY MARIANO, DIRECTOR, KAYNE ANDERSON

The solution

For Kayne Anderson, the transition to DealCloud was viewed as a “fresh start.” DealCloud’s deal, relationship, and firm management platform, created specifically with the needs and challenges of real estate professionals in mind, now serves as the one secure location for all of the following:

  • Sourcing & Origination: Tracks properties and deals by property type, region, or source type and provides a full understanding of origination efforts firm-wide.
  • Pipeline Management: Provides dashboards, reports, and analysis that deliver a full picture of each stage of the pipeline, what deals are moving, and which are not.
  • Deal Execution: Tracks all actionable items, relationships, counterparties, and which team members are staffed on every deal. Automates task assignment and alerts ensure that all teams are executing on key transaction-related responsibilities.
  • Construction & Development: Tracks construction schedules and site visits, development partner contracts and relationships, and volume of construction draws. Stores historical records all on one platform.

Partnering for success

Working closely with DealCloud’s team of real estate and investment management experts, Kayne Anderson designed a solution and roll-out plan that enabled deal professionals to focus on optimizing productivity and streamlining the deal process.

For Kayne Anderson, success includes:

  • Implementation and data migration services
  • Global user training through DealCloud University
  • Power User and Platform Manager Certification for key site administrators
  • User-friendly platform
  • Dedicated account management and client success teams
  • End-user self-services reporting

Executive Summary

  • Increased transparency and efficiency of data entry and reporting
  • Decreased time in fulfilling information requests for LPs and other stakeholders
  • 60% of users log in on a weekly basis, 80% on a monthly basis
  • DealCloud University training completed by 14 users, with 4 platform manager certified users
  • 25 dashboards created by the team
  • Highly valued by Senior Leadership at the firm