How Stephens Inc. migrated 10+ years of data into Intapp DealCloud

Founded in 1933, Stephens is the brand name for a family of independent privately held financial services firms comprising the businesses of investment banking, advisory, sales and trading, research, insurance, and wealth management. The firm’s U.S. operations are headquartered in Little Rock, Arkansas, with additional locations in strategic domestic markets and a European practice in England and Germany. Stephens employs more than 1,200 professionals globally.

To streamline the firm’s deal and relationship management processes and provide deeper business insights, Stephens partnered with DealCloud’s team of investment banking experts to design and implement the DealCloud platform. The team migrated all relevant data from the previous CRM to DealCloud, consolidating all data and business processes into a single system of record in 5 months.

Post-implementation, the Stephens team continues to work closely with DealCloud’s client success team to continuously update, modify, and improve existing functions and reports, and create new capabilities within Stephens’ DealCloud platform.

Prior to deploying DealCloud, the Stephens team spent a great deal of time and resources customizing a basic CRM platform, which experienced low user-adoption levels because it did not meet the specific business needs of the firm’s investment bankers. Many bankers used the CRM solely for pipeline management, which prevented the team from gaining a full picture of deal flow and relationships. Data hosted in the CRM quickly became stale, and Stephens bankers needed a solution that let them access their data in real time. Firm leaders recognized they needed a highly configurable platform that could be customized to fit the firm’s specific deal and relationship management processes

Stephens leaders chose DealCloud’s deal, relationship, and pipeline management platform, created specifically with the needs and challenges of investment banking professionals in mind. DealCloud has been configured to enable Stephens to successfully optimize the following:

  • Pipeline management: Using DealCloud, the Stephens team maintains complete visibility into each stage of the deal pipeline across its eight strategies. The platform serves as a comprehensive solution, saving the firm time and helping its bankers close more transactions.
  • Relationship management: The Stephens team tracks every relationship interaction and activity in DealCloud. Each time an engagement status changes, team members are notified within DealCloud and via email. Bankers can leverage many customized dashboards including a Contact Coverage dashboard that helps prioritize their tiered relationships and efficiently measure time spent and outreach success rate. The team can set reminders for past-due and upcoming contact outreach to help track interactions and work from an actionable to-do list. Stephens also tracks referral sources and relationships with lawyers and accounting firms. Data capture through DealCloud’s Microsoft Outlook add-in streamlines the relationship management process and reduces maintenance.
  • Firmwide transparency: DealCloud provides visibility for the whole firm — including the Stephens management team — into real-time deal progress, marketing efforts, and client interactions. DealCloud helps Stephens users view activity as it occurs and receive alerts and notifications of new or changed activity.
  • Deal and due diligence management: Leveraging DealCloud, the Stephens team creates dashboards that deliver a full picture of each stage of a deal, visualizing which due diligence and other tasks need to be owned and by whom, which deals are moving, and which are not.
  • Reporting: Stephens’ bankers pull from proprietary and third-party data sources to create bespoke reports through DealCloud. This allows them to deliver a 360-degree view of each stage of the deal pipeline as well as client interactions. DealCloud has added structure to this process and saves valuable time during team meetings by letting each banker use custom reports to focus attention on key information and updates.
  • Time and workstream structure: DealCloud promotes team coordination through a single system that shows real-time data capture, relevant updates, and detailed reporting to help divide various workstreams and opportunities among the bankers.
  • Data management: Stephens leverages SourceScrub data directly within the DealCloud platform by leveraging DataCortex, DealCloud’s integrated third-party data management solution. Embedding this thirdparty data in DealCloud reduces bankers’ administrative burden and eliminates the need to toggle between systems. The firm can also leverage SourceScrub data in reports, dashboards, and company and client records.
  • Real-time access to data
  • Firmwide user adoption
  • User-friendly platform
  • Highly configured platform
  • Dedicated account management and client success teams

Executive summary

  • Successfully migrated more than 10 years of data to DealCloud’s platform
  • Enabled capture and monitoring of a significantly greater amount of data
  • Onboarded 270+ active DealCloud users
  • Supports all banker relationship development and deal activities
  • Provides management real-time visibility on global operations
  • More than 360 dashboards created