Grow your firm’s business by implementing Activator behaviors 

Join us at the exclusive, invitation-only Activator Executive Retreat on November 12, 2024.

You already know from the results of the Rainmaker Genome Project that Activator behaviors are the practices most likely to support business development. Three behaviors in particular are central to an Activator business development approach:

  • Committing time and effort to consistent business development
  • Connecting with others, both in person and online, to grow your network
  • Creating opportunities to engage with clients on potential new business opportunities

But how do the best firms implement these key behaviors? That is the focus of the Activator Executive Retreat, where a small group of senior law firm leaders will gather in a roundtable format to share challenges and solutions to the cultural, operational, and technological aspects of making Activator real within their firms.

Prior to the retreat, each participant will complete an interview with DCM Insights and participate in a confidential diagnostic that identifies firm-level strengths and weaknesses.

At the event, you’ll also have the chance to:

  • Engage with the researchers behind this groundbreaking study
  • Get a sneak preview of additional research that will be featured in their forthcoming book
  • Interact with peers who are looking to put their own firms on an Activator path

Please register now. This is an exclusive, invitation-only event, and space is limited to executives from roughly 10 law firms. We’ve selected you and your firm because of your standing in the industry and the interest you’ve expressed in this research.

We are pleased to offer a special group rate at the Lotte New York Palace.  To reserve your accommodations for Monday, November 11, 2024, through Wednesday, November 13, 2024, please click here.

The event is co-hosted by:

Date and time

    Tuesday, November 12, 2024
    8:00 a.m. - 9:00 p.m. EST

Location

    Lotte New York Palace
    455 Madison Avenue at 50th Street
    New York
    NY 10022

    Del Frisco’s Double Eagle Steakhouse
    1221 Ave of the Americas
    New York
    NY 10020

Audience

  • DealCloud

Product

  • Intapp DealCloud

Event agenda

November 12, 2024

8:00 am – 8:30 am

Registration and networking breakfast

8:30 am – 9:15 am

Welcome and introductions

Dan Currell —  A long-time advisor to corporate general counsel and law firm leaders, Dan has written extensively on legal industry economics and technology. He also served as Deputy Under Secretary in the U.S. Department of Education and has written on law and policy issues in The American Lawyer, The New York Times, and other national publications.

9:15 am – 10:15 am

Activator research and recap

The author of three Wall Street Journal bestsellers and a frequent contributor to Harvard Business Review, Matt is a sought-after corporate advisor on sales and marketing effectiveness, customer experience, customer service strategy, and more. Matt led the Activator project, and his forthcoming book, co-authored with Karen Freeman, details its findings.

10:15 am – 10:30 am

Break

10:30 am – 11:30 am

Talent: accelerating growth through behavior change

Participants will discuss Activator talent management in a roundtable format, sharing challenges and successes and identifying promising practices to implement. The whole group will have the benefit of the Activator diagnostic’s aggregate results, and each participant will also have their own firm’s confidential results in hand.

11:30 am – 12:30 pm

Culture: aligning metrics and rewards to the Activator mode

Participants will discuss organizational culture aspects of the Activator approach, sharing challenges and successes and identifying promising practices to implement.

12:30 pm – 1:30 pm

Lunch

1:30 pm – 2:30 pm

Technology: reinforcing Activator behaviors using AI and the capabilities of a connected firm

Participants will discuss technology aspects of Activator success, sharing challenges and successes and identifying promising practices to implement. The whole group will have the benefit of the Activator diagnostic’s aggregate results, and each participant will also have their own firm’s confidential results in hand.

2:30 pm – 2:45 pm

Break

2:45 pm – 3:45 pm

Business development and marketing: laying the foundation for Activator transformation

Participants will discuss Activator business development and marketing in a roundtable format, sharing challenges and successes and identifying promising practices to implement.

3:45 pm – 4:00 pm

Closing round

Participants will conclude the retreat with a consideration of the best insights and action items gathered throughout the day.

4:30 pm – 6:00 pm

Networking cocktail reception at the Wine Cellar within Del Frisco's Double Eagle Steakhouse

6:00 pm – 9:00 pm

Dinner at the Wine Cellar within Del Frisco's Double Eagle Steakhouse

Download the Anatomy of an Activator

Learn more