M Booth CEO Dale Bornstein is a passionate and accomplished integrated marketing specialist.
After serving more than 25 years at Ketchum, Bornstein took the reins of M Booth and led the firm’s drive to integration and expansion, deepening and building new capabilities, and recruiting best-in-class talent, resulting in the agency’s most successful period of client acquisition and revenue growth. M Booth has won more than 50 industry awards since Bornstein joined the agency, and was recognized as one of the Top 3 Agencies of the Decade. The firm recently entered the healthcare sector with the acquisition of Health Unlimited U.S. (rebranded as M Booth Health).
Bornstein is a tireless culture-bearer, fostering a creative, entrepreneurial, fun, and rewarding work environment that has been recognized multiple times as one of the industry’s “Best Places to Work” and “Best Mid-Sized Agencies.” She serves on the board of directors for Dress for Success, a global nonprofit that empowers women to achieve economic independence, and PR Council, an industry association representing more than 100 agencies. She has also been a key member of the Strategic Advisory Council for the Department of Communications at Cornell University, her alma mater, since its inception in 2005.
Bornstein was included in both the Innovator 25 list and Top 50 Power list 5 times over the last 5 years. In 2018, she was honored by the Plank Center for Leadership in Public Relations for her commitment to mentoring and inducted into the PRWeek Hall of Femme. She was also named an Outstanding Alumni in 2013 by Cornell University and earned the Department of Communication’s Outstanding Service Award in 2016.