Gemma Prescott is the Practice Group Leader for Marketing and Business Development at Intapp. Prior to joining Intapp, Prescott was Head of Business Development at the multi-national law firm Allen & Overy, initially for the Global Litigation practice and then for the Advanced Delivery and Solutions practice, which consisted of legal technology, consulting, and alternative resourcing. She has overseen the implementation of numerous CRM and broader marketing technology projects thanks to her background in practice group business development, and enjoys working with leadership to ensure any technology projects carefully align with specific business objectives.
Gemma Prescott
Practice Group Leader,
Marketing and Business Development
Intapp
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Reuters – For law firms, empowering attorneys to be savvy developers of new business may be the key to winning the talent war
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Legal
Gemma Prescott, Practice Group Leader for Marketing and Business Development at Intapp, and Lavinia Calvert, former Vice President of the Legal Industry Group at Intapp […]
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Content strategy for law firms: How to increase and sustain client engagement by optimizing the digital client journey
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Over the past decade, the concept of the digital client journey has taken hold and flourished in the legal industry, with law firms building robust […]
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