Gemma Prescott

Practice Group Leader,
Marketing and Business Development

Intapp

Gemma Prescott is the Practice Group Leader for Marketing and Business Development at Intapp. Prior to joining Intapp, Prescott was Head of Business Development at the multi-national law firm Allen & Overy, initially for the Global Litigation practice and then for the Advanced Delivery and Solutions practice, which consisted of legal technology, consulting, and alternative resourcing. She has overseen the implementation of numerous CRM and broader marketing technology projects thanks to her background in practice group business development, and enjoys working with leadership to ensure any technology projects carefully align with specific business objectives.

Related content

Media coverage

Reuters – For law firms, empowering attorneys to be savvy developers of new business may be the key to winning the talent war

  • Legal

Gemma Prescott, Practice Group Leader for Marketing and Business Development at Intapp, and Lavinia Calvert, former Vice President of the Legal Industry Group at Intapp published an article in Reuters. In the article they explain how providing training and technology that fosters Activator behaviors among newer lawyers may motivate them to remain at their firm.

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Blog Posts

Content strategy for law firms: How to increase and sustain client engagement by optimizing the digital client journey

  • Legal
  • Intapp DealCloud

Savvy law firms leverage their content strategy to enhance the client journey, using digital channels to optimize relevancy and content delivery. Supported by a broader digital strategy, modern campaigns incorporate sophisticated segmentation tools and a social media strategy for maximum impact.

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