Matthew Dixon

Matt has held executive leadership positions in product, research, and consulting at Tethr, an Austin-based AI and machine learning venture; Korn Ferry; and CEB (now Gartner), where he ran the global Sales and Service research group. An accomplished business researcher, he is a sought-after advisor to corporate leadership teams around the world on topics ranging from sales and marketing effectiveness to customer experience and customer service strategy. Matt is the author of three Amazon and Wall Street Journal bestsellers: The Challenger Sale, The Effortless Experience, and The Challenger Customer. He is also a frequent contributor to Harvard Business Review, with more than 20 print and online articles to his credit. His latest book, The JOLT Effect: How High Performers Overcome Customer Indecision, was co-authored with Ted McKenna and will be released in September 2022.