Team collaboration and key-client planning ultimately empower firms to cross-sell their services, achieve higher hourly revenue, and retain more clients — and professional legal marketers should be leading the charge. Whether it involves key-client planning programs, industry teams, or rapid lateral integration, team collaboration requires new systems and processes. To provide actionable guidance and deliver better experiences through teams, firms must adopt technology that supports collaboration, automation, and data-driven insights.
During this fireside chat, our panel will discuss critical factors in the success of team collaboration, including:
- How marketers can serve as connectors between lawyers and clients
- What type of infrastructure is required to foster firmwide team collaboration
- How you can drive adoption of team collaboration with lawyers