Drive growth with a proven approach to business development

DealCloud Activator is an AI-enabled growth solution designed to scale, support, and embed the “Activator” behaviors that make top-performing business developers successful. These behaviors, identified by the Rainmaker Genome Project, involve consistent, proactive business development, network building, and opportunity creation.

DealCloud Activator integrates tailored, real-time insights and actionable nudges into your existing workflows to ensure your lawyers consistently engage in BD activities. AI-powered tools drive proactive BD habits and provide visibility into firmwide relationships so your lawyers can identify more opportunities, deepen their connections, and expand their networks.

DealCloud Activator also provides firm leadership with complete visibility into BD activities to support goal setting, performance monitoring, and coaching.

Activator behaviors are the key behaviors that make top business developers — AKA rainmakers — such effective relationship managers and fee earners. These behaviors were uncovered by the Rainmaker Genome Project, a global study that research firm DCM Insights conducted in partnership with Intapp.

There are three key Activator behaviors:

• Commit – Prioritize business development time and client outreach
• Connect – Engage with others to deepen relationships and expand networks
• Create – Proactively find new opportunities and share them with clients, prospects, and colleagues

These behaviors matter because understanding what top rainmakers do differently has become increasingly urgent for firm leaders, who are facing stiff competition and a growing performance imbalance where a small number of partners are generating the majority of revenue.

The Rainmaker project revealed that partners that embrace an Activator approach to business development are disproportionately more likely to be successful than partners who choose different approaches — and can increase their average revenue generated by up to 32%.

This means that firms choosing to scale, support, and reinforce Activator behaviors have the potential to substantially amplify their financial success.

DealCloud Activator is designed for lawyers, business development teams, and firm leaders. It helps lawyers consistently lean into Activator behaviors with features including:

• AI-driven nudges that tap into industry data to uncover new opportunities for meaningful connection with clients and colleagues
• Integrated coaching that helps them adopt and maintain key Activator behaviors
• Relationship intelligence that reveals who knows whom, key contact coverage, and other important information
• Personalized digests that keep users informed about new business opportunities, colleague referrals, and contact job changes

DealCloud Activator helps practice group leaders (PGLs), BD leaders, and other firm executives track lawyers’ BD performance and ensure continuous improvement with:

• Practice-level and firmwide monitoring tools that help them identify growth opportunities, track team activities, and benchmark group performance
• Referral and opportunity tracking features that help detect collaboration shortfalls hindering cross-sell activity
• Business development leaderboards that enable targeted coaching
• Whitespace analysis tools that highlight opportunities to close engagement gaps and strengthen relationships

DealCloud Activator provides a wide variety of real-time, AI-driven insights and personalized nudges that help firms adopt and reinforce consistent, proactive BD practices. These include:

• Relationship signals that prompt users to connect with colleagues and contacts based on recent activities and events like new opportunities, internal referrals, job changes, and promotions
• Insights related to key contact coverage, who knows whom, upcoming pursuits, and other important information
• Nudges to complete tasks and follow up with key contacts
• Insights for high and low performers that help leadership provide targeted business development coaching

DealCloud Activator is designed to integrate with CRM, financial management, and other enterprise systems. It also provides native integrations for solutions that your firm uses every day. For example, Activator integrates with Microsoft Outlook, which allows Activator relationship intelligence to be enriched automatically with data ingested from email inboxes.

In addition, DealCloud Activator natively integrates with other Intapp products such as Intapp Conflicts. The Intapp DealCloud CRM and client intelligence solution is built on the same platform as DealCloud Activator, so current DealCloud for Legal clients can use both solutions together effortlessly.

Clients can contact their Intapp account manager for more information.